UPF Clothing Explained

Our sun protection collection offers built-in UPF without sunscreen, sunblock, and other topical treatments that require reapplying, have a greasy finish, and aren't travel friendly. Through yarn and fabric construction, it provides permanent coverage as you're traveling in sun-drenched locales or on never-ending trails.

UPF Clothing Explained

Our sun protection collection offers built-in UPF without sunscreen, sunblock, and other topical treatments that require reapplying, have a greasy finish, and aren't travel friendly. Through yarn and fabric construction, it provides permanent coverage as you're traveling in sun-drenched locales or on never-ending trails.

The Impact of the Sun

UV rays cause sunburns, cancer, and premature aging by damaging the skin’s cellular DNA. Although there are several types, UVA and UVB rays are the most concerning, so much so that getting five sunburns in your lifetime more than doubles your chance of developing melanoma*.

assorted upf protected & insect repellent outdoor clothing

Your Location

Risk increases near the equator and at high altitudes.

assorted upf protected & insect repellent outdoor clothing

Time of Day

Ultraviolet rays are strongest between 10 a.m. and 4 p.m.

sun protective & insect repellent outdoor clothing

Direct Sun vs. Clouds

Even on cloudy, hazy days, you still need protection.

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Reflective Surfaces

Like large bodies of water, sand, snow, and asphalt.

UPF Ratings Explained

UPF 15 to 20

Good levels of sun protection. Up to ~95.9% of UV radiation is blocked.

UPF 25 to 35

Very good levels of sun protection. Up to ~97.4% of UV radiation is blocked.

UPF 40 to 45

Excellent levels of sun protection. Up to ~97.8% of UV radiation is blocked.

UPF 50 +

The highest achievable rating for fabrics. Superior level of protection.

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Fabric Weave

The tightness of fabric determines how much space is between each fiber. As it gets tighter, the transmission of UV rays decreases, while coverage level increases.

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Dye

Contrary to popular belief, color doesn't have a strong effect on sun protection. It’s the type and amount of dye in a fabric that determines its

effectiveness.

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Fabric Type

Due to their molecular structure, materials like polyester and nylon are better at deflecting the sun. Most natural fibers need added treatments to be more protective.

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Fabric Treatments

Garments may have added chemical finishes to increase their UPF ratings. These treatments are not harmful to skin, but may lose some

effectiveness over time.

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About Our Sun Protection Collection

Chase the sun safely with button-down shirts, hiking pants, women's dresses, and more styles in our Sun Protection Collection. If you're planning for extended sun exposure on your next outdoor adventure, layer on sun protective clothing to block harmful UV rays and beat the heat.


UPF clothing, also known as UV protective clothing, helps prevent sunburns and other negative impacts of the sun. Whether you're looking for summer clothes, hiking gear, or anything in between, choose one of our styles that offer up to UPF 50 protection. They offer constant, odorless coverage without the reliance of sunscreens and sunblocks, plus sunburn remedies like aloe vera.


*Source: SkinCancer.org

**Source: Centers for Disease Control and Prevention