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For Immediate Release

June 3, 2011

ExOfficio Launches New Sun Protection Collection. The Sol Cool™ Collection Offers Sun Guard 50+ with Cooling Technology

Seattle, WA –– ExOfficio, a leading manufacturer of adventure travel apparel, is expanding on the successful line of sun protective apparel and accessories with the introduction of Sol Cool, featuring Ice-Fil® technology with xylitol.

The Sol Cool Collection is treated with xylitol, a natural ingredient from white birch, to lower skin surface temperature during activity. Ice-Fil converts sweat to refrigerant, creating a cool and fresh fabric that absorbs and disperses perspiration.

In one experiment, conventional fabrics contained excessive sweat after 30 minutes of running while Ice-Fil had none. Flat yarns are used to wick moisture and discharge body heat. Sol Cool Tees are engineered to fit dynamically and comfortably while offering protection from the elements. Ice-Fil shows up to 99% of anti-bacteria function with 50 washes.

Available online at

Sol Cool Tee Collection
(MSRP: $45 - $50)

  • Reflects and disperses UV rays providing UPF 50+ sun protection
  • Fabric engineered with Ice-Fil® technology with xylitol to convert sweat to refrigerant
  • Treated with an odor resistant finish to control odor-causing bacteria
  • Available in long and short sleeve options for men and women
Men's Sol Cool Tee Women's Sol Cool Crew

Sol Cool Collection Expands Spring 2012

  • Additional colors for men and women
  • New: Sol Cool Tank (MSRP: $45)
  • New: Sol Cool Dress (MSRP: $60)
  • New: Sol Cool Hoody (MSRP: $65)
  • New: Sol Cool Zippy (MSRP: $70)
  • Available January 2012
Women's Sol Sun Dress Women's Sol Cool Hoody

Doesn’t all clothing offer sun protection?
No. Studies have generally shown that tighter weaves and darker colors offer the best UV protection. So theoretically, a pair of blue jeans would be ideal. However, blue jeans are not the ideal travel garments.

What is different about ExOfficio clothing?
Our specially developed fabrics offer the tight weave essential for keeping out the sun, yet remain lightweight, quick-drying and breathable. For customers who need maximum protection from the sun our sun protective collections have been rated with a UPF of 30+.

UPF Textile Rating Scale
Moderate Protection UPF 10 – 19 90 – 94% UV Rays blocked
High Protection UPF 20 – 29 95 – 96% UV Rays blocked
Very High Protection UPF 30 – 49 96.7 – 98% UV Rays blocked
Maximum Protection UPF 50+ 98.1+ UV Rays blocked

What is the difference between UPF and SPF?
SPF ratings are most commonly found in sunscreens, but recently SPF’s have been showing up on clothing as well. While the trend is encouraging, labeling clothing with SPF is somewhat misleading. Why? An SPF rating for sunscreens is determined in vivo, meaning it is tested on human volunteers who apply lotion directly to their skin. Ratings for textiles are determined in vitro, without human volunteers using a spectrophotometer – an instrument that measures the % of UV rays transmitted through a fabric. To help differentiate the two processes, industry leaders are beginning to use a UPF rating for textiles.

How is a UPF textile rating determined?
A combination of fabric construction (weave and tightness of weave), fabric weight, fabric color (darker colors for more protection) and fiber type (synthetic vs. cotton). The more the fabric blocks and absorbs UV rays, the higher the UPF rating.

Does the UPF change when wet?
The UPF rating on a garment is reduced when the fabric gets wet. Synthetics hold a tight weave in water, as opposed to cotton fibers which are more likely to loosen in water, therefore allowing more UV rays to penetrate through the fabric. So, a cotton t-shirt is not the ideal cover up when in water.

Is there a design difference for UPF rated clothing?
When designing a UPF rated garment, fabric and design are taken into consideration. Fabrics should offer a tight weave – essential for keeping UV rays from penetrating through to the skin, yet remain lightweight, quick-drying and ventilated for hot climates. They also need to cover exposed areas such as arms, neck and legs.

Why are synthetics better than cotton fibers for UPF rated garments?
Synthetics are generally better than cotton for sun protection because the fabric fibers are smaller allowing a tight, lightweight and breathable weave. This helps block UV rays while keeping the wearer cool. Cotton fibers are not as fine as synthetics and cannot be woven so tightly, allowing more UV rays through the fabric. To achieve a higher UV protection cotton fabrics need to be bulked up, making a garment warmer and less ideal in hot climates.

About ExOfficio
ExOfficio celebrates the traveler by crafting garments that allow them to experience the world unhindered. ExOfficio was born in 1987 when our founders discovered the need for technical apparel that performs as gear. They engineered a shirt with the functions of a fly-fishing vest, the ventilation of a cool breeze and the construction of a men’s dress shirt. We put the same thought into every detail for garments that will enhance any adventure. ExOfficio is devoted to enhancing worldly exploration through clothing that packs well, performs and is durable enough for a lifetime. ExOfficio is sold internationally in specialty travel, outdoor, fly-fishing, and luggage stores. Products are available in ExOfficio retail stores and online. For more information visit

About Jarden Corporation
Jarden Corporation is a leading provider of global consumer products with a portfolio of over 100 trusted, quality brands sold in more than 100 countries. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit