Enjoy the Sunshine. Safety in Mind.
The average summer t-shirt only offers UPF 7 protection from the sun. Your farmer tan may offer a unique look but you're not protecting your skin as much as you think. Sun protective clothing, sun block on exposed areas, and attention to the health of your skin are easy ways to prevent the most common form of cancer. Check out skincancer.org for more tips, facts and a step-by-step self exam.
Sun Protective Gear
Research has shown that sun protective clothing is one of the most effective ways to protect against skin cancer. According to the National Cancer Institute, it's the most common form of cancer in the United States. More than one million cases of skin cancer are diagnosed annually with over 90 percent attributed to sun exposure.
Fortunately, travelers and outdoor enthusiasts who enjoy experiences in the sunshine have solutions to protect their skin against the sun's harmful UV rays.
ExOfficio, a pioneer in the development of sun protective adventure travel apparel, earned recognition by the Good Housekeeping Research Institute in 2008 for its Sun Guard 30+ technology. Built into ExOfficio apparel, this technology produces a garment with an Ultraviolet Protection Factor (UPF) of more than 30, meaning that it blocks 98 percent of the sun's harmful rays. ExOfficio achieves its published UPF rating through fabric blend, construction, and finish, and tests for efficacy throughout the product development process.
With protection in the forefront of development, ExOfficio offers over 60 styles of sun protective apparel and has launched a new collection that's designed specifically for outdoor adventurers. Featured pieces include the men and women's Neptune Collection. Each piece is treated to minimize odor by killing bacteria, protect against U.V.A. and B rays and wick moisture.