TUKWILA, WA -- ExOfficio, a leading manufacturer of adventure travel apparel, will be presenting innovative retailer solutions at the Travel Goods Show in Las Vegas, March 3-5, 2009.
Wednesday, March 4, 2009, ExOfficio General Manager Steve Bendzak will be presenting new merchandising solutions for travel retailers aimed at generating new business in a climate of economic change. ExOfficio's presence at the show will be focused on embracing change with solutions.
"Change can be unsettling, yet ExOfficio has developed synergies that have attracted new customers and return visits from a consumer base looking for solutions to travel concerns," said Steve Bendzak, General Manager, ExOfficio. "The travel consumer welcomes change whether it's a time zone, culture or language shift and through these changes, the traveler gains wisdom when abroad. With ExOfficio, you can pack less by reducing luggage weight, maximizing wardrobe options and increasing the comfort of travel. At the Travel Goods Show, we will be presenting a step-by-step program that serves as a guide to the retailer looking for new growth opportunities in the "wearables" category. This process has proven to succeed with many retailers open to change."
Featured at the show will be Give-N-Go® performance underwear, travel ready apparel pieces, pack-able footwear and insect repellent clothing.
Product Highlights
Men's and Women's Give-N-Go® Performance Underwear
Engineered to dry quickly and wash in a sink to reduce packing weight, treated with Aegis Microbe Shield™ to control bacteria and resist odors. SRP: $16.00-$25.00
Women's Savvy™ Athena
Engineered with lightweight Scrunch Cloth for ideal travel versatility, wrinkle-free. SRP: $45.00
Men's and Women's Insect Shield® Baja™
Engineered with wrinkle resistant fabric treated to repel insects, wrinkles and protect from harmful rays. This shirt dries quickly for sink washing and comfort that endures long travel days. SRP: $88.00
About ExOfficio
ExOfficio was born in 1987 when two guys in a garage engineered a shirt with the functions of a fly-fishing vest, the ventilation of a cool breeze and the construction of a men's dress shirt. The company has created apparel known for innovative technical features and performance benefits ever since. ExOfficio is sold internationally in specialty outdoor, fly-fishing, travel and luggage stores. Products are available in ExOfficio retail stores and online. ExOfficio is devoted to enhancing worldly exploration through clothing that packs-well, performs and is durable enough for a lifetime of adventure. For more information, visit www.exofficio.com.