For Immediate Release
March 9, 2010

ExOfficio Receives a Product Innovation Award at the 2010 Travel Goods Show

Tukwila, WA -- ExOfficio, a Seattle-based adventure apparel outfitter, received an Innovation Award at the Travel Goods Show in Las Vegas last week for the launch of the ultimate travel pillow that converts into a jacket.

Keeping the meandering adventurer in mind, ExOfficio outerwear is engineered for travel, adventure and the ultimate performance while outdoors. The Storm Logic Jacket provides the ultimate warmth, functionality and versatility.


Women's Storm Logic Jacket

Storm Logic™ MSRP: $150

Innovative Outerwear Utilizing PrimaLoft® One for Lightweight Insulation


How It Works

PrimaLoft One absorbs 3x less water, is 14% warmer when dry and 24% warmer when wet than the competitive insulation. This slightly puffy collection is engineered with specially treated ultra-fine fibers.

Packs into a Travel Pillow

Storm Logic packs into a travel pillow

About ExOfficio
ExOfficio was born in 1987 when two guys in a garage engineered a shirt with the functions of a fly-fishing vest, the ventilation of a cool breeze and the construction of a men's dress shirt. The company has created apparel known for innovative technical features and performance benefits ever since. ExOfficio is sold internationally in specialty outdoor, fly-fishing, travel and luggage stores. Products are available in ExOfficio retail stores and online. ExOfficio is devoted to enhancing worldly exploration through clothing and footwear that packs-well, performs and is durable enough for a lifetime of adventure. For more information, visit www.exofficio.com.