For Immediate Release
April 7, 2010

ExOfficio Announces New Rep Group in Midwest

Tukwila, WA -- ExOfficio, a Seattle-based adventure apparel outfitter, is pleased to announce the appointment of new representation in the U.S. Midwest.

The Midwest will be served by David Holland, Jesse Mills, and Jen Vedepo of the Holland Group. The Holland Group has over thirty-one years of outdoor industry experience and has had success representing brands like Rider Footwear, Victorinox and Mad Bomber Hats and Accessories.

"David and team join us with an outstanding reputation and history in the territory built over many years. We at ExOfficio feel that David, Jesse and Jen will be a great resource in the territory and are very excited to have them on board," says Steve Talacki, Director of Sales, ExOfficio.

About ExOfficio
ExOfficio was born in 1987 when two guys in a garage engineered a shirt with the functions of a fly-fishing vest, the ventilation of a cool breeze and the construction of a men's dress shirt. The company has created apparel known for innovative technical features and performance benefits ever since. ExOfficio is sold internationally in specialty outdoor, fly-fishing, travel and luggage stores. Products are available in ExOfficio retail stores and online. ExOfficio is devoted to enhancing worldly exploration through clothing and footwear that packs-well, performs and is durable enough for a lifetime of adventure. For more information, visit www.exofficio.com.