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For Immediate Release

September 13, 2011

ExOfficio Hires New Sales Director to Support and Enhance the Brand's Relationships Worldwide

Seattle, WA -- ExOfficio, a leading manufacturer of adventure travel apparel, is pleased to announce that Bill Sinoff has joined ExOfficio as Director of Sales and will continue building on the brand's position as the first name in technical travel clothing, founded on nearly 25 years of high-quality product construction and innovation through emerging technologies.

Bill Sinoff

Prior to joining ExOfficio, Sinoff held product and sales positions at Luna Sports, TerraMai and Patagonia. Sinoff's business wisdom has evolved through 19 years of business development, sales and general management. From studying the art of specialty retailing as a store manager for seven years to the launching of a women's outdoor apparel brand in North America, to the development of a new collection of endurance apparel and the regional management of Patagonia's California business, Sinoff has a breadth of experience and a strong grasp of the nuances within the specialty apparel market. Sinoff has also worked within the global sourcing and manufacturing business for reclaimed lumber and architectural finishes where he collaborated with design firms and demo companies to preserve and re-use natural resources and re-sell these "assets" for new construction internationally.

"Bill has hands-on experience in just about every level of this industry," said Steve Bendzak, General Manager at ExOfficio. "He understands the needs of sales reps, retail stores, the buyers at those stores and the customers themselves. Combined with a passion to explore and learn, Bill has a track record of creating solutions that establish mutually profitable and sustainable outcomes. His knowledge and passion are the perfect complement to the foundation of the ExOfficio brand as we continue to expand our product offerings and distribution on a global level."

Directly reporting to Sinoff will be the tenured ExOfficio sales team which includes: Steve Talacki, International Sales and Operations Manager, Chris Hodge, Sales Administrator, Steve Enger, Dealer Services Manager and the global premier team of sales agencies and distributors.

Sinoff begins his new role at the Seattle headquarters on October 3rd.


About ExOfficio
ExOfficio celebrates the traveler by crafting garments that allow them to experience the world unhindered. ExOfficio was born in 1987 when our founders discovered the need for technical apparel that performs as gear. They engineered a shirt with the functions of a fly-fishing vest, the ventilation of a cool breeze and the construction of a men’s dress shirt. We put the same thought into every detail for garments that will enhance any adventure. ExOfficio is devoted to enhancing worldly exploration through clothing that packs well, performs and is durable enough for a lifetime. ExOfficio is sold internationally in specialty travel, outdoor, fly-fishing, and luggage stores. Products are available in ExOfficio retail stores and online. For more information visit www.exofficio.com.

About Jarden Corporation
Jarden Corporation is a leading provider of global consumer products with a portfolio of over 100 trusted, quality brands sold in more than 100 countries. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.

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Design Philosophy

Here at ExOfficio, clothing performance is the cornerstone of our design process. For each garment, we ask: what is it Made To do? The answer leads to fabric choice. Each garment possesses technology to optimize it for a particular type of activity. Read More

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